Competitions: Publicity Design

Competitions - Publicity Design

Events Monologue Duet Acting Ensemble Acting Pantomime Solo Musical Duet Musical Group Musical Scene Design Costume Design Publicity Design Playwriting Student-Directed Scene Costume Construction	Rules from the "FLThespian" website. Students must select from a specified list of Tech Plays which changes each year. The following materials are to be presented: a. poster design on 11 x 17 paper b. ticket design c. program design and full layout of not less than four pages d. two press releases to include a information article and a feature article e. a proposal for a promotional project f. a budget for the publicity campaign and justification of expenses (Note: this budget may be designed for the publicity campaign of a high school, community theatre, or professional production. You are are asked to note which of the three you are designing. Your work will be judged on how you spend the money .) Computer assisted design is acceptable. The student must present a justification of the design. Note cards may be used. Only one student may be involved in the design. NO COLLABORATION. All artwork used must be the original work of the entrant. The event will not exceed fifteen (15) minutes. The student presentation is not to exceed ten (10) of these fifteen (15) minutes. A bibliography is required documenting all resources used.	Best Scores ... Ever! (States) Critics' Choice no Troupe 6172 Thespian has ever earned this score in this event. Superior Czarina Teano, "My Fair Lady" (2011) Lauren Bates, "The Crucible" (2009) Irene Mincuzzi, "Titus Andronicus" (2007) Claire Elmblad, "School for Scandal" (2006) Kelly Herreid, "The Complete Works of Shakespeare (abridged)" (2005) Excellent Chrissy Herreid, "Rosencrantz & Guildenstern Are Dead" (2012) Chrissy Herried, "Hairspray" (2011) Tori Musco, "Steel Magnolias" (2010)
	Judges' Criteria Attention to Detail (Grammar/Spelling) Innovativeness and Creativity Organization Presentation/Justification Project Concept and Theme Promotional Appeal	Best Scores ... Ever! (Districts) Critics' Choice Chrissy Herreid, "Rosencrantz & Guildenstern Are Dead" (2012) Czarina Teano, "My Fair Lady" (2011) Superior Tori Musco, "Steel Magnolias" (2010) Lauren Bates, "The Crucible" (2009) Lauren Bates, "Real Women Have Curves" (2008) Irene Mincuzzi, "Titus Andronicus" (2007) Claire Elmblad, "School for Scandal" (2006) Kelly Herreid, "The Complete Works of Shakespeare (abridged)" (2005) Excellent Meredith Watt, "School for Scandal" (2006) Lizz Buikema, "Picnic" (2004)
	Sponsor's #1 Advice I've seen a few Publicity Designs really score well at States. The one thing all four seem to have in common is the concept of a THEME. Have an overall concept of who you are selling the play to, and devise a hook to grab their attention and get them to come. Then be CONSISTENT throughout your design. A clever marketing idea is always a good plus, and provides the needed "oomph" to get from Excellent to Superior, but you need to have that theme, and all of your financial research done to even get there.	Thespians' Advice "You'll want to get started really early. It doesn't seem like a whole lot of work until you actually start doing it, then all the little details for everything comes into play. Plus if you get started early it means more time for you to fine tune all your designs. Also, you'll definitely want to write down EVERYTHING you buy, for the budget. Be sure to make the budget as small as possible. For the designs you should have a continuing theme. Oh yeah, and make sure that if you have a graphic on your poster, you have the same graphic on your program." -- Kelly Herreid ('06) If you are a Thespian who has competed in this event, please send your advice to Mr. Gaudet to be included on this page!